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Google-Ads-Video Test Dumps Pdf - Latest Google-Ads-Video Real Test

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Google Ads Video Professional Assessment Exam Sample Questions (Q38-Q43):

NEW QUESTION # 38
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

A. Awareness
B. Consideration
D: Action
C. Perspective

Answer: B

Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.

NEW QUESTION # 39
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A. Because you used Reach Planner during the least optimal time of day.
B. Because you built a campaign that didn't match the plan settings in Reach Planner.
C. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
D. Because Reach Planner forecasts aren't compatible with awareness campaigns.

Answer: B

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.

NEW QUESTION # 40
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

A. You should use Maximize Conversions bidding
B. You should use cost-per-action bidding
C. You should use cost-per-click bidding
D. You should use cost-per-view bidding

Answer: D

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.

NEW QUESTION # 41
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

A. Build a list of relevant keywords.
B. Install a video code on their website.
C. Prepare a manual bidding strategy.
D. Link Google Ads to their YouTube channel.

Answer: D

Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.

NEW QUESTION # 42
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

A. Use video ad sequencing and target CPM bidding.
B. Select the best creative asset and run a single ad.
C. Use masthead ads for a major sales promotion.
D. Use bumper ads on competitive video content.

Answer: A

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.

NEW QUESTION # 43
......

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